TABLE OF CONTENTS
Volume 10, Issue 2 (October–December 2008)
Editorial
Editorial
Robin Fairlie and Derek Holder
J Direct Data Digit Mark Pract 10: 101-103; doi:10.1057/dddmp.2008.36
Papers
Real time geodemographics: New services and business opportunities (and risks) from analysing people in time and space
Peter Furness
J Direct Data Digit Mark Pract 10: 104-115; doi:10.1057/dddmp.2008.31
The customer journey when purchasing a new mobile phone: Testing a dual mediation model
Jengchung Victor Chen, Phyo Linn Nicholas Kyaw and William H Ross Jr.
J Direct Data Digit Mark Pract 10: 116-132; doi:10.1057/dddmp.2008.32
Search engine optimisation: A primer on outsourcing key tasks
Ralph F Wilson and James B Pettijohn
J Direct Data Digit Mark Pract 10: 133-149; doi:10.1057/dddmp.2008.30
Case Study
The formation, organisation and management of MyFootballClub: Implications for marketing practice
Simon Chadwick, Will Garford, Guilherme Guimaraes and Daragh O'Reilly
J Direct Data Digit Mark Pract 10: 150-160; doi:10.1057/dddmp.2008.29
Legal and Regulatory Update
Best practice for safeguarding personal details and maintaining customer confidence
John Ozimek
J Direct Data Digit Mark Pract 10: 161-171; doi:10.1057/dddmp.2008.33
Unfair commercial practices: New rules regulating how you market your products and services enter into force
Victoria Hill and Claire Lowry
J Direct Data Digit Mark Pract 10: 172-177; doi:10.1057/dddmp.2008.28
Abstracts
Abstracts
J Direct Data Digit Mark Pract 10: 178-194; doi:10.1057/dddmp.2008.34
