TABLE OF CONTENTS
Volume 10, Issue 3 (January–March 2009)
Special Issue: Why Marketing automation matters more than ever
Guest Editorial
The current view and outlook for the future of marketing automation
Bruce Biegel
J Direct Data Digit Mark Pract 10: 201-213; doi:10.1057/dddmp.2008.37
Special Issue Papers
Competing on web analytics
Eric T Peterson
J Direct Data Digit Mark Pract 10: 214-222; doi:10.1057/dddmp.2008.38
Marketing automation systems integration: The art and engineering to make it all work seamlessly
David Keens and David Barker
J Direct Data Digit Mark Pract 10: 223-232; doi:10.1057/dddmp.2008.39
Campaign execution: New technology platforms offer multichannel solutions
Robert Whitton
J Direct Data Digit Mark Pract 10: 233-248; doi:10.1057/dddmp.2008.40
Connected Commerce: The intersection of e-commerce and e-communication
Simone Barratt and Steve Davis
J Direct Data Digit Mark Pract 10: 249-261; doi:10.1057/dddmp.2008.42
Marketing resource management: An investment that can energise your entire customer management strategy
David Newberry, Beth Weesner and Larissa DeCarlo
J Direct Data Digit Mark Pract 10: 262-271; doi:10.1057/dddmp.2008.45
Next-generation campaign management: How campaign management will evolve to enable interactive marketing
Elana R Anderson
J Direct Data Digit Mark Pract 10: 272-282; doi:10.1057/dddmp.2008.46
Legal and Regulatory Update
Internet: Will regulators cast their net over web advertising?
Samantha Shaw and Kathryn Graham
J Direct Data Digit Mark Pract 10: 283-287; doi:10.1057/dddmp.2008.44
