Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Anderson, Elana R
TI  - Next-generation campaign management: How campaign management will evolve to enable interactive marketing
JA  - J Direct Data Digit Mark Pract
PY  - 0000///print
VL  - 10
IS  - 3
SP  - 272
EP  - 282
PB  - Palgrave Macmillan
SN  - 1746-0166
UR  - http://dx.doi.org/10.1057/dddmp.2008.46
ER  -