Book Review
Journal of Direct, Data and Digital Marketing Practice (2009) 10, 383–384. doi:10.1057/dddmp.2009.6
Print Matters: How to Write Great Advertising Copy
Randall Hines and Robert Lauterborn
Racom, 2008; £12.53; 200 pp
ISBN: 13-978-1-933199-10-8
Reviewed by George Smith1
1For a full list of related titles, and for other reviews that we do not have space to print, visit our website, www.theidm.com, or phone the IDM on 020 8614 0274
