Book Review
Journal of Direct, Data and Digital Marketing Practice (2009) 10, 385–387. doi:10.1057/dddmp.2009.7
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Damian Ryan and Calvin Jones
Kogan Page, 2009; Softback, £19.99; 276pp
ISBN: 978-0-7494-5389-3
Reviewed by Neil Morris
