TABLE OF CONTENTS
Volume 10, Issue 4 (April–June 2009)
Opinion Piece |
Papers |
Case Study |
Legal and Regulatory Updates |
Abstracts |
Book Reviews
Editorial
Editorial
Derek Holder and Robin Fairlie
J Direct Data Digit Mark Pract 10: 301-302; doi:10.1057/dddmp.2009.11
Opinion Piece
Credit crunch–data crunch?
Nick Backhouse
J Direct Data Digit Mark Pract 10: 303-306; doi:10.1057/dddmp.2009.5
Papers
Examining the future of retail banking: Predicting the essentials of advocacy in customer experience
Samuel Rabino, Stephen R Onufrey and Howard Moskowitz
J Direct Data Digit Mark Pract 10: 307-328; doi:10.1057/dddmp.2009.12
Channel evolution: How new multichannel thinking can deliver competitive advantage
Lindsay Bruce, Krista Bondy, Rod Street and Hugh Wilson
J Direct Data Digit Mark Pract 10: 329-335; doi:10.1057/dddmp.2009.4
Marketing by objectives: Using segmentation based on purchase timing to enhance customer equity
Behram Hansotia
J Direct Data Digit Mark Pract 10: 336-355; doi:10.1057/dddmp.2009.1
Case Study
RSPCA — The IDM Business Performance Awards 2008: Highly recommended award winner. Campaign: 'Home for Life'
Kate Boothby
J Direct Data Digit Mark Pract 10: 356-364; doi:10.1057/dddmp.2009.3
Legal and Regulatory Updates
So you have a bit of a reputation
Toby Headdon
J Direct Data Digit Mark Pract 10: 365-368; doi:10.1057/dddmp.2009.9
Abstracts
Abstracts
J Direct Data Digit Mark Pract 10: 369-382; doi:10.1057/dddmp.2009.2
Book Reviews
Print Matters: How to Write Great Advertising Copy
Reviewed by George Smith
J Direct Data Digit Mark Pract 10: 383-384; doi:10.1057/dddmp.2009.6
