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TABLE OF CONTENTS

Volume 11, Issue 1 (July–September 2009)

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Editorial

Editorial

Derek Holder

J Direct Data Digit Mark Pract 11: 1-2; doi:10.1057/dddmp.2009.20

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Papers

Media synergy comes of age — Part I

Don E Schultz, Martin Block and Kalyan Raman

J Direct Data Digit Mark Pract 11: 3-19; doi:10.1057/dddmp.2009.13

Data quality is everyone's business — Designing quality into your data warehouse — Part 1

Tom Breur

J Direct Data Digit Mark Pract 11: 20-29; doi:10.1057/dddmp.2009.14

Automated marketing and the growth of 'customer compliance' businesses

Edward Kasabov and Alex J Warlow

J Direct Data Digit Mark Pract 11: 30-50; doi:10.1057/dddmp.2009.19

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Case Study

The IDM business performance awards 2008: Overall business award winner
Campaign: Launching Virgin Media

Kate Boothby

J Direct Data Digit Mark Pract 11: 51-61; doi:10.1057/dddmp.2009.15

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Legal and Regulatory Update

Interview with Trevor Phillips and Caroline Waters FREE

Robin Fairlie and Richard Webber

J Direct Data Digit Mark Pract 11: 62-66; doi:10.1057/dddmp.2009.18

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Abstracts

Abstracts

J Direct Data Digit Mark Pract 11: 67-81; doi:10.1057/dddmp.2009.16

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Book Review

MarketingSherpa Toolkit: How to: Viral Market

Reviewed by  Ralph F Wilson and James B Pettijohn

J Direct Data Digit Mark Pract 11: 82-84; doi:10.1057/dddmp.2009.17