TABLE OF CONTENTS
Volume 11, Issue 2 (October–December 2009)
Editorial
Editorial
Robin Fairlie and Derek Holder
J Direct Data Digit Mark Pract 11: 85-87; doi:10.1057/dddmp.2009.30
Papers
Media synergy comes of age — Part 2
Don E Schultz, Martin Block and Kalyan Raman
J Direct Data Digit Mark Pract 11: 88-99; doi:10.1057/dddmp.2009.22
Search marketing yesterday, today, and tomorrow: Promoting the conversation
Mike Grehan and James B Pettijohn
J Direct Data Digit Mark Pract 11: 100-113; doi:10.1057/dddmp.2009.24
Data quality is everyone's business — Managing information quality — Part 2
Tom Breur
J Direct Data Digit Mark Pract 11: 114-123; doi:10.1057/dddmp.2009.21
What happened to strategic segmentation?
Angus Jenkinson
J Direct Data Digit Mark Pract 11: 124-139; doi:10.1057/dddmp.2009.27
Case Study
Waterstone's — The IDM business performance awards 2008: Diamond Award winner campaign
Kate Boothby
J Direct Data Digit Mark Pract 11: 140-146; doi:10.1057/dddmp.2009.26
Legal and Regulatory Updates
On good behaviour: An overview of the rules and proposals around behavioural advertising
Victoria Hordern
J Direct Data Digit Mark Pract 11: 147-150; doi:10.1057/dddmp.2009.23
Who should regulate consumer credit advertising and sales?
Zoe Hare
J Direct Data Digit Mark Pract 11: 151-155; doi:10.1057/dddmp.2009.25
Abstracts
Abstracts
J Direct Data Digit Mark Pract 11: 156-171; doi:10.1057/dddmp.2009.28
