Editorial

Robin Fairlie and Derek Holder

J Direct Data Digit Mark Pract 9: 1-2; doi:10.1057/palgrave.dddmp.4350080

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The challenges facing today's business leaders

Sir Martin Sorrell

J Direct Data Digit Mark Pract 9: 3-15; doi:10.1057/palgrave.dddmp.4350079

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A comparison of the characteristics of eBay consumers and eBay nonconsumers

Gregory S Black

J Direct Data Digit Mark Pract 9: 16-29; doi:10.1057/palgrave.dddmp.4350066

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Pop-ups, pop-unders, banners and buttons: The ethics of online advertising to primary school children FREE

Agnes Nairn and Alexander Dew

J Direct Data Digit Mark Pract 9: 30-46; doi:10.1057/palgrave.dddmp.4350076

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Donor profitability measurement

John Sauvé-Rodd

J Direct Data Digit Mark Pract 9: 47-66; doi:10.1057/palgrave.dddmp.4350075

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AA Motor Insurance: The IDM Business Performance Awards 2006, Diamond Award Winner Campaign: 'The AA team — Here to get you a better deal'

Kate Boothby

J Direct Data Digit Mark Pract 9: 67-75; doi:10.1057/palgrave.dddmp.4350077

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Powergen: The journey to marketing optimisation

Mark Perrett

J Direct Data Digit Mark Pract 9: 76-83; doi:10.1057/palgrave.dddmp.4350068

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Telephone marketing: The importance of the opt-out

Paul Langford

J Direct Data Digit Mark Pract 9: 84-97; doi:10.1057/palgrave.dddmp.4350072

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Abstracts

J Direct Data Digit Mark Pract 9: 98-111; doi:10.1057/palgrave.dddmp.4350073

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Key Account Management — The Definitive Guide

Reviewed by Keir Woolhouse 

J Direct Data Digit Mark Pract 9: 112-114; doi:10.1057/palgrave.dddmp.4350074

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