Paper
Journal of Direct, Data and Digital Marketing Practice (2007) 9, 122–133.doi:10.1057/palgrave.dddmp.4350082
The Megatrends: What to expect in direct and interactive marketing in 2010
Bruce A Biegel1
Correspondence: Bruce A. Biegel, Senior Managing Director, Winterberry Group, Chairman, DMA (US) Marketing Technology Council. E-mail: bruce@winterberrygroup.com
1is chairman of the DMA Marketing Technology Council and Senior Managing Director of the Winterberry Group.
Received 18 June 2007.
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Abstract
This paper is a transcript of the closing keynote speech at the May 2007 IDM Symposium, sponsored by Oracle.
Keywords:
direct marketing, interactive marketing, megatrends
