Correspondence: Dick Stroud, Beech Cottage The Street West Winterslow Wiltshire SP5 1RY UK. E-mail: dick@20plus30.com

¹is a strategic marketer who is fascinated by new technologies. He is the founder of Internet Strategies, a consultancy that helps marketers to understand and use emerging technologies. He is also the MD of 20plus30, a marketing consultancy that helps clients exploit the business opportunities created by the ageing population. Dick's most recent interest is Web video. You can contact Dick at dick@20plus30.com and read his blogs at www.guerrillavideo.co.uk and www.20plus30.com/blog

Received 30 July 2007.

Abstract

The paper discusses why video imbedded into websites will be one of the most significant developments in online marketing. The paper explains the developments that have enabled the explosion in web video to occur and the opportunities it creates for marketers. The paper investigates how web video is likely to evolve during the next 24 months and highlights the potential dangers if it is used in an indiscriminate way.