Book Review
Journal of Direct, Data and Digital Marketing Practice (2007) 9, 225–228. doi:10.1057/palgrave.dddmp.4350090
Marketing in the Era of Accountability
Les Binet and Peter Field
IPA dataMINE, World Advertising Research Center (WARC) 2007;
Paperback; £75 (+p&p)/£60 (IPA members)
ISBN 978-1-8411-6198-3
Peter Mouncey F IDM
