Book Review

Journal of Direct, Data and Digital Marketing Practice (2007) 9, 225–228. doi:10.1057/palgrave.dddmp.4350090

Marketing in the Era of Accountability

Les Binet and Peter Field

IPA dataMINE, World Advertising Research Center (WARC) 2007;
Paperback; £75 (+p&p)/£60 (IPA members)
ISBN 978-1-8411-6198-3

Peter Mouncey F IDM

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