Journal of Direct, Data and Digital Marketing Practice (2007) 9, 115–116. doi:10.1057/palgrave.dddmp.4350091

Editorial

Derek Holder and Robin Fairlie

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Institute resources

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A Henry Stewart Briefing for Users of Marketing Analytics: The Art of Getting the Most Out of Advanced Predictive Analytics, 4 December 2008, Mayfair Conference Centre, Marble Arch, London, UK