Editorial

Derek Holder and Robin Fairlie

J Direct Data Digit Mark Pract 9: 115-116; doi:10.1057/palgrave.dddmp.4350091

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Consumer concerns: The opportunity for direct marketing? or How a shared responsibility on consent and data maintenance, the environment, and data security could provide the renaissance for direct communications

Mark Chipperfield

J Direct Data Digit Mark Pract 9: 117-121; doi:10.1057/palgrave.dddmp.4350087

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The Megatrends: What to expect in direct and interactive marketing in 2010

Bruce A Biegel

J Direct Data Digit Mark Pract 9: 122-133; doi:10.1057/palgrave.dddmp.4350082

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Guerrilla video: Why and how web video will change the fabric of the web

Dick Stroud

J Direct Data Digit Mark Pract 9: 134-147; doi:10.1057/palgrave.dddmp.4350083

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Media hype or scandal: Exploring participation TV best practice

Graham Jarvis

J Direct Data Digit Mark Pract 9: 148-155; doi:10.1057/palgrave.dddmp.4350088

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A guide to email deliverability for B2C email marketers

Sean Duffy

J Direct Data Digit Mark Pract 9: 156-167; doi:10.1057/palgrave.dddmp.4350081

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Vodafone Limited campaign: Welcome Call — The IDM Business Performance Awards 2006, Highly Commended

Kate Boothby

J Direct Data Digit Mark Pract 9: 168-178; doi:10.1057/palgrave.dddmp.4350084

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The Royal British Legion: The IDM Business Performance Awards 2006, Bronze Award Winner Campaign: 60th anniversary appeals

Kate Boothby

J Direct Data Digit Mark Pract 9: 179-190; doi:10.1057/palgrave.dddmp.4350085

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Tesco Stores Limited: The IDM Business Performance Awards 2006, Silver Award Winner and Innovation Winner Campaign: Tesco Clubcard — Simpler and more rewarding

Kate Boothby

J Direct Data Digit Mark Pract 9: 191-197; doi:10.1057/palgrave.dddmp.4350078

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Consumer protection: The importance of fair and reasonable consumer contracts

Paul Langford

J Direct Data Digit Mark Pract 9: 198-210; doi:10.1057/palgrave.dddmp.4350086

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Abstracts

J Direct Data Digit Mark Pract 9: 211-224; doi:10.1057/palgrave.dddmp.4350089

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Marketing in the Era of Accountability

Peter Mouncey F IDM

J Direct Data Digit Mark Pract 9: 225-228; doi:10.1057/palgrave.dddmp.4350090

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