Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Boothby, Kate
TI  - Tesco Stores Limited: The IDM Business Performance Awards 2006, Silver Award Winner and Innovation Winner Campaign: Tesco Clubcard [mdash] Simpler and more rewarding
JA  - J Direct Data Digit Mark Pract
PY  - 0000///print
VL  - 9
IS  - 2
SP  - 191
EP  - 197
PB  - Palgrave Macmillan Ltd
SN  - 1746-0166
UR  - http://dx.doi.org/10.1057/palgrave.dddmp.4350078
ER  -