Special Issue Paper
Journal of Direct, Data and Digital Marketing Practice (2008) 9, 293–295. doi:10.1057/palgrave.dddmp.4350094
Opinion piece: Web 2.0: Profiting from the threat
Stefan Eikelmann1, Jad Hajj2 and Michael Peterson3
Correspondence: Stefan Eikelmann, Booz Allen Hamilton GmbH Zollhof 8 Dusseldorf 40221 Germany. E-mail: eikelmann_stefan@bah.com
1is a vice president with Booz Allen Hamilton based in Düsseldorf. He focuses on information and communication technologies and leads the firm's related engagements in Germany, Switzerland, and Austria, and Eastern Europe. His main areas of activity relate to large-scale transformation programmes, as well as strategy, organisation and operations (eikelmann_stefan@bah.com).
2is an associate with Booz Allen based in Riyadh and Beirut. He focuses on information and communication technologies and has global experience in strategic and business planning, technology planning, marketing planning, product development, regulations, change management and operating models (hajj_jad@bah.com).
3is a principal with Booz Allen based in Munich. He focuses on information and communication technologies with particular emphasis on strategic planning, marketing and sales planning, internet business models and industry-level disruptive trends and insights (peterson_michael@bah.com).
Received 8 July 2007; Revised 8 July 2007.
Abstract
Keywords:
Web 2.0, customer centricity, new internet models, customer intimacy, interactive internet services
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Opinion piece: Web 2.0: Profiting from the threatJournal of Direct, Data and Digital Marketing Practice Special Feature



