Journal of Direct, Data and Digital Marketing Practice (2008) 9, 301–303. doi:10.1057/palgrave.dddmp.4350095

QUESTION 3

Paul Langford and Ian De Freitas

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A Henry Stewart Briefing for Users of Marketing Analytics: The Art of Getting the Most Out of Advanced Predictive Analytics, 4 December 2008, Mayfair Conference Centre, Marble Arch, London, UK