Special Issue Paper
Journal of Direct, Data and Digital Marketing Practice (2008) 9, 274–277. doi:10.1057/palgrave.dddmp.4350096
Opinion piece: Social media: Should marketers engage and how can it be done effectively?
Glen Drury1
Correspondence: Glen Drury, Yahoo!, 125 Shaftesbury Avenue, London WC2H 8AD UK. E-mail: bloora@yahoo-inc.com
1gained a Bachelor of Science degree in Business at Grand Canyon University and began his working life as a Trainee Manager with the world's leading car hire company, Enterprise-Rent-A-Car. His ten-year career included rising from trainee manager to Group Rental Manager for UK South-East, where he was responsible for 17 retail outlets, 125 employees and an annual turnover of £20m. He started his internet life when he moved to Kelkoo.co.uk and became Kelkoo's UK Managing Director in October 2002, where he led his team to create successful advertising partnerships with well-respected brands, such as Tesco, John Lewis, Comet, Argos, Dabs.com, and Dell. Following the acquisition of Kelkoo by Yahoo! Inc., he became Regional Vice President for Yahoo! Northern Europe in 2006 where he is responsible for all Yahoo! business operations in the UK, Ireland, Netherlands, Norway, Sweden, Denmark and Finland.
Received 18 July 2007; Revised 18 July 2007.
Abstract
Keywords:
social media, social search, online advertising, viral, mobile advertising, community, Yahoo!Answers
