Special Issue Paper

Journal of Direct, Data and Digital Marketing Practice (2008) 9, 296–297. doi:10.1057/palgrave.dddmp.4350105

Opinion piece: Web 2.0 commentary

Alan Mitchell1

Correspondence: Alan Mitchell, 121 Abbeville Road, London SW4 9JL. Tel: +44 020 7622 4987; E-mail: ASMitchell@aol.com

1Alan Mitchell is a business writer and Chairman of the Buyer Centric Commerce Forum.

Received 24 October 2007.

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Abstract

Keywords:

social networking, Web 2.0, volunteered personal information

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A Henry Stewart Briefing for Users of Marketing Analytics: The Art of Getting the Most Out of Advanced Predictive Analytics, 4 December 2008, Mayfair Conference Centre, Marble Arch, London, UK