Special Issue Paper
Journal of Direct, Data and Digital Marketing Practice (2008) 9, 296–297. doi:10.1057/palgrave.dddmp.4350105
Opinion piece: Web 2.0 commentary
Alan Mitchell1
Correspondence: Alan Mitchell, 121 Abbeville Road, London SW4 9JL. Tel: +44 020 7622 4987; E-mail: ASMitchell@aol.com
1Alan Mitchell is a business writer and Chairman of the Buyer Centric Commerce Forum.
Received 24 October 2007.
