Journal of Direct, Data and Digital Marketing Practice

FIGURES AND TABLES

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Mail 2.0: How digital is driving the re-invention of mail

Alex Batchelor

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Figure 1.

Total mail volumes (Archive/TNS), 1839–2006/07

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Figure 2.

Mail split by category, 1982/3 to 2006/07 (MCS)

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Figure 3.

Mail's characteristics and strengths

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Figure 4.

DM shift from acquisition to retention, 2002–2006

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Figure 5.

From Mail 1.0 to Mail 2.0

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