Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Drury, Glen
TI  - Opinion piece: Social media: Should marketers engage and how can it be done effectively?
JA  - J Direct Data Digit Mark Pract
PY  - 0000///print
VL  - 9
IS  - 3
SP  - 274
EP  - 277
PB  - Palgrave Macmillan
SN  - 1746-0166
UR  - http://dx.doi.org/10.1057/palgrave.dddmp.4350096
ER  -