Book Review

Journal of Direct, Data and Digital Marketing Practice (2008) 9, 406–408. doi:10.1057/palgrave.dddmp.4350102

Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology

Alex Michael and Ben Salter

Butterworths Heinemann, 2006; paperback; £19.99; 230pp
ISBN-13:978-0-7506-6747-0

Reviewed by Danny Meadows-Klue 

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