Correspondence: Luke McKeever, Capital ID Assiesplein 1 8011 XD Zwolle, The Netherlands. Tel: +31 (0)38 4229999; Fax: +31 (0)38-4229955; E-mail: l.mckeever@capitalid.com

¹is Chief Executive Officer (CEO) of Capital ID. Previously he was Executive Vice President, Corporate Development and member of the Executive Team of Alterian, the global provider of technology for analytically led integrated marketing. Prior to Alterian, Luke spent a number of years in management roles with Claritas and Experian in the UK and internationally.

Received 6 February 2008.

Abstract

This article is a lightly edited version of a presentation given by the author at the IDM annual seminar in the spring of 2007'.