TABLE OF CONTENTS
Volume 9, Issue 4 (April-June 2008)
Opinion Piece |
Papers |
Case Study |
Legal and Regulatory Update |
Abstracts |
Book Review
Editorial
Editorial
Robin Fairlie and Derek Holder
J Direct Data Digit Mark Pract 9: 319-320; doi:10.1057/dddmp.2008.16
Opinion Piece
Complaint management
Mike Hayward
J Direct Data Digit Mark Pract 9: 321-323; doi:10.1057/dddmp.2008.1
Papers
Donor profitability measurement: Part 2 — Making donor-level profitability work
John Sauvé-Rodd
J Direct Data Digit Mark Pract 9: 324-339; doi:10.1057/dddmp.2008.7
The true cost of fundraising: Should donors care?
Adrian Sargeant, Elaine Jay and Stephen Lee
J Direct Data Digit Mark Pract 9: 340-353; doi:10.1057/dddmp.2008.5
Collaborative CRM: A missed or a mythical opportunity
Richard Cuthbertson and Steve Messenger
J Direct Data Digit Mark Pract 9: 354-362; doi:10.1057/dddmp.2008.3
Data optimisation
Luke McKeever
J Direct Data Digit Mark Pract 9: 363-370; doi:10.1057/dddmp.2008.2
Case Study
VisitScotland campaign: Climbing the ladder — The IDM Business Performance Awards 2006, Highly Commended
Kate Boothby
J Direct Data Digit Mark Pract 9: 371-382; doi:10.1057/dddmp.2008.6
Legal and Regulatory Update
Marketing: The importance of telling the whole story
Paul Langford
J Direct Data Digit Mark Pract 9: 383-385; doi:10.1057/dddmp.2008.8
Participation television: A breakdown of trust
Mimi Curran
J Direct Data Digit Mark Pract 9: 385-389; doi:10.1057/dddmp.2008.9
Information technology: Industry deadline for two-hour mobile phone number porting
Tim Stevens
J Direct Data Digit Mark Pract 9: 389-390; doi:10.1057/dddmp.2008.10
E-commerce: Pan-European pricing of iTunes?
Simon Albert
J Direct Data Digit Mark Pract 9: 390-391; doi:10.1057/dddmp.2008.11
E-commerce: Europe gets behind online content businesses
Vanessa Barnett
J Direct Data Digit Mark Pract 9: 391-392; doi:10.1057/dddmp.2008.12
Digital proposals to legalise private copying
Ian De Freitas
J Direct Data Digit Mark Pract 9: 392-394; doi:10.1057/dddmp.2008.13
Television: Modernised TV directive
Rachel Cooper
J Direct Data Digit Mark Pract 9: 394-395; doi:10.1057/dddmp.2008.14
Internet: Financial promotions fall short of standards
Rachel Cooper
J Direct Data Digit Mark Pract 9: 395-396; doi:10.1057/dddmp.2008.15
Abstracts
Abstracts
J Direct Data Digit Mark Pract 9: 397-405; doi:10.1057/dddmp.2008.4
