Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Meadows-Klue, Danny
TI  - Mobile Marketing: Achieving Competitive Advantage Through Wireless Technology
JA  - J Direct Data Digit Mark Pract
PY  - 0000///print
VL  - 9
IS  - 4
SP  - 406
EP  - 408
PB  - Palgrave Macmillan
SN  - 1746-0166
UR  - http://dx.doi.org/10.1057/palgrave.dddmp.4350102
ER  -