Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Cuthbertson, Richard
AU  - Messenger, Steve
TI  - Collaborative CRM: A missed or a mythical opportunity
JA  - J Direct Data Digit Mark Pract
PY  - 0000///print
VL  - 9
IS  - 4
SP  - 354
EP  - 362
PB  - Palgrave Macmillan
SN  - 1746-0166
UR  - http://dx.doi.org/10.1057/dddmp.2008.3
ER  -