Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Sauve-Rodd, John
TI  - Donor profitability measurement: Part 2 [mdash] Making donor-level profitability work
JA  - J Direct Data Digit Mark Pract
PY  - 0000///print
VL  - 9
IS  - 4
SP  - 324
EP  - 339
PB  - Palgrave Macmillan Ltd
SN  - 1746-0166
UR  - http://dx.doi.org/10.1057/dddmp.2008.7
ER  -