Content-type: text/application/x-research-info-systems

TY  - JOUR
AU  - Langford, Paul
TI  - Marketing: The importance of telling the whole story
JA  - J Direct Data Digit Mark Pract
PY  - 0000///print
VL  - 9
IS  - 4
SP  - 383
EP  - 385
PB  - Palgrave Macmillan
SN  - 1746-0166
UR  - http://dx.doi.org/10.1057/dddmp.2008.8
ER  -