Abstract
Developing an online sales channel that is easy and convenient for customers comes with the legislative responsibility of providing unprecedented high levels of security and privacy. Consumer perceptions of electronic media are exceptionally sensitive, and legislation has followed their concern. By managing this burden proactively, suppliers may turn it into an opportunity.
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Rogers, B. Best Practice: Security and privacy — Legislative burden or commercial opportunity?. J Direct Data Digit Mark Pract 5, 160–165 (2003). https://doi.org/10.1057/palgrave.im.4340230
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DOI: https://doi.org/10.1057/palgrave.im.4340230