Abstract
We hypothesize that expatriate deployment is a control function predicted by home country culture dimensions with transaction cost and agency repercussions (rather than culture in the aggregate). This departure from the traditional conceptualization and measurement of cultural impact also yields a hypothesized asymmetrical effect, which is tested for a multi-country sample of 236 multinational subsidiaries. Using multiple measures of national culture, hypotheses are supported, with assertiveness and power distance confirmed as prime predictors of expatriate deployment.
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Notes
The authors are grateful to a JIBS reviewer for this point.
Similar analyses were done for the comparative cultural measures (Hofstede and Schwartz) with similar results, and are available from the first author.
Results available on request from first author.
Thanks to a JIBS reviewer for suggesting this approach.
The authors are ever grateful to an astute JIBS reviewer for pointing this out and providing the example we use.
Once again, thanks to a JIBS reviewer for these references.
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Acknowledgements
An earlier draft of this paper was presented to the 2004 AIB Conference and JIBS/AIB Paper Development Workshop. The authors are grateful to Professors Arie Lewin, Tatiana Kostova, Mary Teagarden, participants and reviewers at the JIBS Paper Development Workshop in Stockholm; and to Shulamith Gross, Tal Yaffe, and two JIBS reviewers for their insightful comments. Thanks also to Gary Oliver for his help with data collection.
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Accepted by Arie Y Lewin, Editor-in-Chief, 30 April 2007. This paper has been with the authors for two revisions.
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Brock, D., Shenkar, O., Shoham, A. et al. National culture and expatriate deployment. J Int Bus Stud 39, 1293–1309 (2008). https://doi.org/10.1057/palgrave.jibs.8400361
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DOI: https://doi.org/10.1057/palgrave.jibs.8400361