Book Review
European Journal of Information Systems (2002) 12, 72; doi:10.1057/palgrave.ejis.3000435
Electronic Commerce: B2C Strategies and Models
Brian Hopkins
Published by Wiley, UK, 2002, 352 pp, ISBN 0-471-48705-8
Reviewed by: S Eliott1
1School of Design and Communication Systems, Anglia Polytechnic University, Chelmsford, UK



