Article
European Journal of Information Systems (2004) 13, 115–132; doi:10.1057/palgrave.ejis.3000489
Technological switchbacks: the transition to Western information systems in privatised firms of the former East Germany†
Robert P Marble1
1College of Business Administration, Creighton University, 2500 California Plaza, Omaha, Nebraska 68178, USA
Correspondence: Robert P. Marble, College of Business Administration, Creighton University, 2500 California Plaza, Omaha, NE 68178, U.S.A Tel: +1 402 280 2215; Fax: +1 402 280 2172; E-mail: marble@creighton.edu
† In light of the story to be told in this paper, the editors are pleased to make an exception with regard to the length of this paper.
Received 20 February 2002; Revised 17 December 2002; Re-revised 10 September 2003; Re-revised 14 March 2004; Accepted 23 March 2004; Published online 18 May 2004.
Abstract
The work of this paper centres on a study of business organisations of the former German Democratic Republic (GDR), whose continued existence after the reunification of Germany was accomplished by management buyout (MBO), rather than through acquisition by Western firms. The goal was to investigate the circumstances surrounding the sudden and total upgrade of information technology and systems enabled (and necessitated) by the end of Eastern Block isolation from the West. The paper reports on 1992 contacts and site visits with four MBO privatised firms and 1999 follow-up contacts and site visits with the two surviving firms of that group. Analyses are presented, which draw on literature devoted to IT transitions and IS implementation. The notion of technological switchback is introduced to characterise the unique circumstances embodied by the situation under study. It involves a necessary and sudden advance in information technological capabilities, which comes at the expense of a significant and undesirable regression in information system effectiveness. Parallels are drawn to the plights of firms in other transitional economies and firms facing emerging 'technological imperatives.' Conclusions are elucidated, regarding effective short- and long-term adjustment to such situations.
Keywords:
IS technology transfer, IS implementation, technological discontinuities, transitional economies



