Article
European Journal of Information Systems (2006) 15, 54–69. doi:10.1057/palgrave.ejis.3000595
Acting with genres: discursive-ethical concepts for reflecting on and legitimating genres
Fahri Yetim1
1Information Science, University of Hildesheim, Hildesheim, Germany
Correspondence: Fahri Yetim, Information Science, University of Hildesheim, Marienburger Platz 22, Hildesheim D-31141, Germany. Tel: +49 5121 883 805; Fax: +49 5121 883 802; E-mail: yetim@acm.org
Received 27 May 2005; Revised 16 December 2005; Accepted 3 January 2006.
Abstract
The concept of genre represents a meaningful pattern of communication, which has been applied in the information systems field. Genres are socially constructed: they may consequently be socially more or less acceptable or contested. This paper focuses on the concept of communicative genre and addresses the issue of how meta-communication processes guided by discursive-ethical principles can promote a rational and legitimate definition, design and structuring of genres. Such a meta-communication process has not yet been thoroughly discussed in relation to the concept of genre as a means for structuring (organizational) communication. This paper claims to make the following contributions: firstly, it provides a wider spectrum of discursive concepts for critically reflecting on and discursive evaluation of the content and structures of genres and genre instances. Secondly, it demonstrates how different kinds of meta-communications (ex ante, in-action, and ex post) can be used to legitimate genres in a manner compatible with the discourse ethics. It illustrates the discourse-ethical viewpoint concerning the legitimacy of genre structuring processes and thus, also, the legitimacy of resultant norms and contents of communication, especially in global contexts.
Keywords:
meta-communication, genre theory, discourse theory, discourse ethics, intercultural communication, critical evaluation



