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Spring 2004, Volume 1, Number 1, Pages 49-54
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| Article |
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| Achieving results in an after modern context: thoughts on the role of strategizing and organizing |
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| Bente R Løwendahl1 and Øivind Revang1 |
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1Department of Strategy and Logistics, Norwegian School of Management BI, Sandvika, Norway
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Correspondence to: BR Løwendahl, Norwegian School of Management BI, Department of Strategy and Logistics, Elias Smiths vei 15, PO Box 580, N-1302 Sandvika, Norway. Tel: +47 67 55 70 00; Fax: 47 67 55 72 50; E-mail: bente.lowendahl@bi.no, oivind.revang@bi.no |
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| Abstract |
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In the after modern context, firms have to combine two sets of scarce resources: Competencies and customers. Demanding customers and competent employees enable firms to deliver more services, a higher degree of customization, and more co-specialized interaction between supplier and customer. Major managerial challenges result, as neither customers nor knowledge workers accept standardized solutions. Yet there are still possibilities for improved value creation through processes of strategizing and organizing.
European Management Review (2004) 1, 49-54, advance online publication, 5 March 2004 doi:10.1057/palgrave.emr.1500003 |
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| Keywords |
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knowledge intensive firms; professional firms; organizational complexity; strategizing; organizing |
| Received 15 December 2003; revised 15 January 2004; accepted 21 January 2004; published online 5 March 2004 |
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