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Spring 2004, Volume 1, Number 1, Pages 105-111
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| Article |
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| Strategy viewed from a management fashion perspective |
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| Timothy Clark1 |
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1Durham Business School, University of Durham, Mill Hill Lane, Durham, UK
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Correspondence to: T Clark, Durham Business School, University of Durham, Mill Hill Lane, Durham DH1 3LB, UK. Tel: +44 (0)191 334 5416; Fax: +44 (0)191 334 5201; E-mail: timothy.clark@durham.ac.uk |
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| Abstract |
| This article argues for the greater inclusion of external agents within strategy research. Drawing on the emergent management fashion literature, it conceives of these as a group of actors operating within a management fashion-setting arena. The outputs of this community dominate conceptions of what are deemed legitimate strategic actions. They thus have a critical, if presently neglected, impact on the nature strategy. The roles of the members of the management fashion-setting community are described and three promising areas of research outlined.
European Management Review (2004) 1, 105-111, advance online publication, 5 March 2004 doi:10.1057/palgrave.emr.1500004 |
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| Keywords |
| management fashion; management consultants; management gurus |
| Received 15 October 2003; revised 15 November 2003; accepted 22 November 2003; published online 5 March 2004 |
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