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Spring 2004, Volume 1, Number 1, Pages 96-104
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| Article |
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| Corporate strategy revisited: a view from complexity theory |
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| Adrián Atilio Caldart1 and Joan Enric Ricart2 |
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1IESE Business School-University of Navarra, Barcelona, Spain
2General Management Department, IESE Business School, University of Navarra, Barcelona, Spain
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Correspondence to: AA Caldart, IESE Business School-University of Navarra, Avda. Pearson 21 Barcelona, Barcelona 08034, Spain. Tel: +34 93 253 42 00; E-mail: doccaldart@iese.edu |
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| Abstract |
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Despite its long tradition and well-known contributions, corporate strategy research is yet far from being mature. This paper proposes an innovative framework that approaches the field from the theoretical perspective provided by complexity theory. We propose to see the corporate level of the organization as the driver, pacer and framer of the overall firm's evolution process. Drive is provided by the cognitive representation of the corporate fitness landscape that is implicit in the firm's corporate plan. Pacing is a consequence of the kind of strategic initiatives ('search strategy') developed by the company. Framing is achieved through the architectural design that the corporate level implements for the firm.
European Management Review (2004) 1, 96-104. doi:10.1057/palgrave.emr.1500005 |
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| Keywords |
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corporate strategy; complexity; self-organization |
| Received 25 October 2003; revised 30 October 2003; accepted 2 November 2003 |
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