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Spring 2004, Volume 1, Number 1, Pages 14-20
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| Article |
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| Thinking and acting strategically: New challenges for interrogating strategy |
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| David C Wilson1 and Paula Jarzabkowski2 |
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1Warwick Business School, Warwick University, Coventry, UK
2Aston Business School, University of Aston, Birmingham, UK
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Correspondence to: DC Wilson, Warwick Business School, Warwick University, Coventry, CV4 & AL, UK. E-mail: David.Wilson@wbs.ac.uk |
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| Abstract |
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This paper takes a critical and evaluative stance toward micro-activity-based approaches to understanding strategy. It argues that such approaches bring with them important theoretical and empirical challenges. The paper argues against a tendency to reductionism without equal emphasis to the contextual influences that bound micro-strategising. Finally, the paper argues for a more international and comparative approach to micro-strategy studies than has currently been the case.
European Management Review (2004) 1, 14-20, advance online publication, 5 March 2004 doi:10.1057/palgrave.emr.1500008 |
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| Keywords |
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strategy; practice; levels of analysis; challenges; international perspectives |
| Received 30 October 2003; revised 30 November 2003; accepted 30 December 2003; published online 5 March 2004 |
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