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Spring 2004, Volume 1, Number 1, Pages 43-48
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| Article |
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| Rethinking strategy: contemporary perspectives and debates |
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| Mahmoud Ezzamel1 and Hugh Willmott2 |
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1Cardiff Business School, Cardiff University, Cardiff, Wales, UK
2Judge Institute of Management, University of Cambridge, Trumpington Street, Cambridge, UK
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Correspondence to: H Willmott, Judge Institute of Management, University of Cambridge, Trumpington Street, Cambridge, CB2 1AG, UK. Tel:/Fax: +44 1223 339633; E-mail: h.willmott@jims.cam.ac.uk |
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| Abstract |
| This paper seeks to clarify and illustrate the distinctive contribution of Foucauldian discursive analysis to the study of strategy. We distinguish it from other forms of analysis before applying it to interpret a fragment of empirical material drawn from a longitudinal study of a global retailing company. In conclusion, the paradox of undertaking discursive analysis is discussed.
European Management Review (2004) 1, 43-48, advance online publication, 5 March 2004 doi:10.1057/palgrave.emr.1500009 |
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| Keywords |
| discourse; Foucault; paradox; reflexivity |
| Received 15 January 2004; revised 22 January 2004; accepted 25 January 2004; published online 5 March 2004 |
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