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Spring 2004, Volume 1, Number 1, Pages 29-34
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Article
Strategy-as-practice: reflections on the research agenda
Robert Chia1

1University of St Andrews, Fife, UK

Correspondence to: R Chia, University of St Andrews, 99 North street, St Andrews, Fife KY16 9AD, UK. E-mail: r.chia@st-andrews.ac.uk

Abstract

Strategy-as-practice has become an important alternative to the hitherto dominant institutional and resource-based approaches to strategy research. This paper examines some of the underlying conceptions of 'practice' and its implications for researching the micro-practices of strategizing. It concludes with the observation that the notion of habitus is a better way of understanding how consistency and hence strategy in action is achieved and how we might begin to understand strategy-as-practice in terms of a certain style of engagement.

European Management Review (2004) 1, 29-34. doi:10.1057/palgrave.emr.1500012

Keywords

habitus; style; building; dwelling; being in the world; nomadic logic

Received 1 January 2004; revised 21 January 2004; accepted 28 January 2004
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