Introduction

Under the guidance of its expert Editors and an eminent international Editorial Board, Journal of Financial Services Marketing has developed into one of the world's leading forums for the latest thinking, techniques and developments on marketing financial services. The Journal is a key bridge between applied academic research and commercial best practice, globally.

News

Journal of Financial Services Marketing will have 8% more pages in 2009.

NEW VOLUME. Current issue, 13.1 is a Special Issue on Strategic Developments in Financial Services Marketing with a Guest Editorial by Constantine Lymperopoulos.

Upcoming Events

A Henry Stewart Briefing for Users of Marketing Analytics:
The Art of Getting the Most Out of Advanced Predictive Analytics
4 December 2008, Mayfair Conference Centre, Marble Arch, London, UK

Participants will be guided through the world of data mining and currently available advanced analytical methods, going well beyond the standard predictive techniques.

Register Now!
www.henrystewartevents.com/predictiveanalytics

Senior Market Customer Strategies: Exploring Market Opportunities in Financial Services
29th-30th January 2009, Amsterdam

With the number of customers over 50 growing and remaining an active part of the population, financial institutions need to adapt their range products and services in order to meet their customers’ needs more effectively. Join us in Amsterdam where you will meet experienced professionals and discuss views on savings, pensions and changing attitudes towards retirement.

www.jacobfleming.com/conferences/financial/senior-market-customer-strategies