Introduction

Under the guidance of its expert Editors and an eminent international Editorial Board, Journal of Financial Services Marketing has developed into one of the world's leading forums for the latest thinking, techniques and developments on marketing financial services. The Journal is a key bridge between applied academic research and commercial best practice, globally.

Upcoming Events

Lucrative Multi-Channel Distribution In Financial Services Marketing
24 April 2008, London

Effectively Driving And Measuring Traffic To Integrated And Individual Distribution Channels Through Targeted Marketing Campaigns

Distribution channels are changing. As consumers are increasingly drawn to the internet as a consumption channel, this has an inevitable impact on the way that we generate business. The financial services industry is no exception. Ensure you understand how to drive product sales and profit through today's various distribution and marketing channels, with a particular focus on online as a distribution tool:

• Create a strategy that integrates traditional and digital channels in terms of both marketing and distributing your products
• Make it a priority to take into account existing customers that may avoid online so that while you are driving acquisition through new channels, you also ensure retention
• Be where consumers want to be, when they want to be there: ensure you understand your customers' buying behaviour
• Overcome the difficulty of tracking and measuring the ROI effectiveness of integrated new and traditional marketing and distribution channels

Speakers confirmed to date include:

Stephen Ingledew, Strategy Director, Standard Life
Graham Boffey, Corporate and Consumer Director, Norwich Union
Noella de Souza, Director Online Acquisition, American Express
Mark Cracknell, Director of Development, UK Distribution, Friends Provident
Roberto Hortal Munoz, Head of eBusiness, More Th>:n
Tim Mack, Head of Marketing and Communications, National Savings & Investments
Sarah Mansfield, Payment Innovations Marketing Director, Barclaycard
Leonard, Head of Digital, First Direct
Colin Woodcock, Head of Brand, Prudential
Antony Miller, Head of Media Development, Royal Mail
Andrew Norton, Head of Alternative Channels, Halifax
Chris Cathcart, Senior Strategist, Finance, Bigmouthmedia
Peter Jolly, Strategy Manager, Standard Life

Call 020 8267 4011 or visit www.distributioninfinancialservices.com for more details about the event and venue.