ABOUT THE JOURNAL

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Aims and scope of journal

Under the guidance of its expert Editors and an eminent international Editorial Board, Journal of Financial Services Marketing has become one of the world's leading forums for the latest thinking, techniques and developments in marketing financial services. The Journal has established itself as a key bridge between applied academic research and commercial best practice, globally.

The journal covers:

  • marketing banking services, pension plans, insurance, saving schemes, investment finance, personal finance, mortgages and credit and debit cards
  • loyalty plans
  • brand management
  • cross-selling products and services
  • customer relationship management
  • online services
  • customer profiling
  • targeting
  • product positioning
  • pricing
  • distribution management
  • consumer finance
  • pooled investment funds

The Journal of Financial Services Marketing publishes detailed and authoritative:

  • Case studies from marketers worldwide, detailing their practical experiences, the problems faced and the lessons learned
  • Research with IMPLICATIONS FOR PRACTICE from leading business schools, research institutes and universities, worldwide
  • Reviews and briefings by expert practitioners and academics sharing thought-provoking and challenging ideas
  • Legal reviews examining in detail the major changes in legislation
  • Book reviews providing a 'thumbnail' of best practice in marketing within the financial services field

...to keep subscribers up-to-date with the latest developments and thinking in bank and financial services marketing.

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Abstracted/indexed in

Journal of Financial Services Marketing is abstracted and indexed in:

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ISSN and eISSN

The international standard serial number (ISSN) for Journal of Financial Services Marketing is 1363-0539 and the electronic international standard serial number (eISSN) is 1479-1846.

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Editors

Journal of Financial Services Marketing is guided by an international Editorial Board which includes leading experts from major international companies, consultancies and academic institutions.

Managing Editor

Tina Harrison, Senior Lecturer, Edinburgh University Management School

North American Editor

Carolyn Folkman Curasi, Assistant Professor and Associate Director, Center of Mature Consumer Studies, J. Mack Robinson College of Business, Georgia State University

Australasian Editor

Tony Naughton, Professor of Finance, Head of School of Economics, Finance and Marketing, RMIT University

IT Editor

Bryan Foss, Founder and CEO, Foss Initiatives Limited (formerly IBM)

Book Review Editor

Cleopatra Veloutsou, Senior Lecturer in Marketing, University of Glasgow Business School, Department of Management

Legal Editor

William Yonge, Partner - Financial Services and Funds Group, McDermott Will & Emery

Editorial Board

Gary Akehurst, Adjunct Professor of Marketing, RSM Erasmus University, Rotterdam, The Netherlands
Michael Baker, Emeritus Professor of Marketing, University of Strathclyde
Tom Breur, Principal, XLNT Consulting
Lucian Camp, Chairman, CCHM:PING
Didrik M. Cappelen, CEO, Quintessentially Scandinavia
Leslie de Chernatony, Professor of Brand Marketing, Birmingham Business School, University of Birmingham
Stuart Clarke, Managing Director, ORD Ltd
Janet Davies, Director, Davies Development Services Ltd
Huw Davis, Global Director, Discovery & Data, EHS Brann Discovery
James Devlin, Professor of Marketing, Nottingham University Business School
Chris Donald, Ex-Chief Executive, Futurity plc, UK
Christine Ennew, Professor of Marketing and Dean of Faculty of Social Sciences, Law and Education, Nottingham University Business School
Keith Fletcher, Professor of Marketing, School of Management, University of East Anglia and Director of Education, Chartered Institute of Marketing
Alejandro Garcia, CRM Senior Project Manager, HSBC Mexico
Ron Garland, Associate Professor, Department of Marketing, Waikato Management School, University of Waikato
Jonathan Gunby, Director, NMG Financial Services Consulting
David Harness, Senior Lecturer in International and Strategic Marketing, Hull University Business School
Mike Havard, Managing Director, CM Insight Consulting
Jonathan A Hewitt, Business Development Director, Sainsbury's Bank
Barry Howcroft, Professor of Retail Banking, Director, Loughborough University
Essam Ibrahim, Senior Lecturer in Marketing, Edinburgh University Management School
Michael Klassen, Associate Professor of Marketing, Department of Marketing, College of Business Administration, University of Northern Iowa
Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg Graduate School of Management, Northwestern University
Barry Leventhal, Head of Analysis and Modelling, Teradata, a Division of NCR
Michael Levy, Managing Director, Corporate Edge
Richard Lowrie, Director, FS Insight Ltd
Arthur Meidan, Emeritus Professor, Management School, University of Sheffield
Walter Molano, Director of Research, BCP Securities
Dolores O'Reilly, Professor of International Business Strategy, Head of International Business, University of Ulster
Simon Page, Head of Marketing and Strategic Development, Volkswagen Financial Services (UK) Ltd
George Papaioannou, C.V. Starr Distinguished Professor of Finance & Investment Banking, Director, Merryl Lynch Centre for the Study of International Financial Services and Markets, Frank G. Zarb School of Business, Hofstra University
Peter Phelan, Project Manager, Synergy Projects Division, Allianz AG
Gilbert J. Pomar, President & CEO, The Jacksonville Bank and Jacksonville Bancorp, Inc.
Mary Lou Roberts, Consultant, USA
Robert Rugimbana, Associate Professor of Marketing, Griffith University
Dan Sarel, Associate Professor of Marketing, School of Business Administration, University of Miami
Stephen Satchell, Fellow and Reader in Financial Economics, Birkbeck College, University of London
Harjit Sekhon, Head of Marketing Department, Coventry University Business School
Merlin Stone, Director WCL and Nowell Stone Ltd
Harvey Thompson, President, Customer-Centered-Ent.com (Customer-focused Business Strategy & Design)
Sandra Vandermerwe, Professor of International Marketing and Services, Tanaka Business School, Imperial College, University of London
Steve Worthington, Professor of Marketing, Faculty of Business and Economics, Monash University