Editorial

Journal of Financial Services Marketing (2008) 13, 1–4. doi:10.1057/fsm.2008.8

Strategic developments in financial services marketing

Constantine Lymperopoulos Guest Editor

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Senior Market Customer Strategies, 29-30 January 2009, Amsterdam
A Henry Stewart Briefing for Users of Marketing Analytics: The Art of Getting the Most Out of Advanced Predictive Analytics, 4 December 2008, Mayfair Conference Centre, Marble Arch, London, UK