TABLE OF CONTENTS
Volume 14, Issue 2 (September 2009)
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Editorial
Editorial
Tina Harrison Editor
J Financ Serv Mark 14: 99-101; doi:10.1057/fsm.2009.16
Original Articles
The 'Whys' and 'Hows' of ethical investment: Understanding an early-stage market through an explorative approach
Eva Hofmann, Elfriede Penz and Erich Kirchler
J Financ Serv Mark 14: 102-117; doi:10.1057/fsm.2009.7
Not everybody wants to save the world
Rajiv Kashyap and Easwar S Iyer
J Financ Serv Mark 14: 118-134; doi:10.1057/fsm.2009.12
Doing well by doing good – marketing strategy to help the poor: The case of commercial banks in Ghana
Paul Sergius Koku
J Financ Serv Mark 14: 135-151; doi:10.1057/fsm.2009.13
Understanding what drives the purchase decision in pension and investment products
Orla Gough and Mohamed Nurullah
J Financ Serv Mark 14: 152-172; doi:10.1057/fsm.2009.14
