¹Professor of Risk Management and Insurance, Temple University, Philadelphia, Pennsylvania, USA, and President Emeritus, American Institute for Chartered Property Casualty Underwriters, Insurance Institute of America, Insurance Institute for Applied Ethics

Abstract

The objective of this paper is to examine trust as a fundamental principle without which insurance and other financial services will not perform as expected in the future. The culture of the firm providing financial services is also examined especially in light of the effect of mergers and acquisitions on the corporate culture of the neworganization. Finally, a program of four steps is suggested for building ethics in corporate culture.