Consumer Perceptions of Financial Risk

The Geneva Papers on Risk and Insurance (2001) 26, 389–409. doi:10.1111/1468-0440.00125

Stephen Diacon^1,* and Christine Ennew^2,*

¹the Worshipful Company of Insurers Professor of Insurance Management, Nottingham University Business School
²Professor of Marketing, Nottingham University Business School

^*Financial support from NPI (National Provident Institution) is gratefully acknowledged.

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