The Geneva Papers on Risk and Insurance Issues and Practice - Table 1 for article: Can Reputations be [ldquo]Managed[rdquo]?

The Geneva Papers on Risk and Insurance Issues and Practice

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Can Reputations be "Managed"?

Gordon Stewart

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Table 1. Industry ratings

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Industry	2005 ^a	2005	2004	2003	2002	2001	2000	1998	1994	1991	1988	1978	1968
Percent very/mostly favorable
Banking	63%	60%	66%	62%	66%	65%	59%	61%	52%	45%	57%	66%	82%
Auto and home insurance	56	57	59	55	58	60	54	53	45	33	40	47	61
Life insurance	56	50	56	46	55	55	48	50	42	43	48	58	74
Mutual funds	54	42	44	39	48	51	51	53	43	41	37	27	37
The electric power company	52	56	55	48	56	50	57	61	62	60	51	38	80
Health insurance	47	53	50	46	50	55	51^b
Financial services companies	35	31	36	28	34^c
Consumer finance companies	21	17	23	16	20	19	17	19	20	22	19	17	16

Percent very/mostly unfavorable
Banking	10%	11%	9%	9%	9%	9%	12%	14%	16%	26%	15%	10%	4%
Mutual funds	13	15	13	15	9	8	9	6	9	10	10	14	8
Life insurance	16	17	14	18	13	14	17	17	23	24	20	16	7
Auto and home insurance	19	18	17	17	16	14	17	21	29	40	30	25	15
The electric power company	20	15	17	18	19	22	12	16	8	11	23	34	6
Financial services companies	23	23	18	24	18^c
Health insurance	32	25	26	28	28	21	24^b
Consumer finance companies	35	34	31	33	29	27	34	31	33	34	38	46	51

^a December 2005, post-Katrina.

^b Included beginning in 2000.

^c Included beginning in 2002.

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