Skip to main content
Log in

Bancassurance and Scale Economies: Evidence from Italy

  • Original Article
  • Published:
The Geneva Papers on Risk and Insurance - Issues and Practice Aims and scope Submit manuscript

Abstract

Integration between banks and insurers is a widely investigated trend in financial markets. Despite heterogeneity of bancassurance across countries, the financial crisis is reshaping both intermediaries and customers’ demand. Although previous research provides evidence of economies of scale in bancassurance, we add to this literature by investigating differences due to alternative ownership models over an extended period (1998–2012) and testing for the effects of the financial crisis through a translog cost function. We focus on the Italian market, where bancassurance plays a major role and all ownership models are present. We find that the cost function changed significantly after 2007 as new unexploited scale economies emerged, especially for independent insurers that showed earlier optimal returns to scale. More integrated groups, despite a remarkable difference in their trend for total costs, diverge in a similar fashion from independent insurers in terms of scale economies.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Figure 1
Figure 2

Similar content being viewed by others

Notes

  1. Hoschka (1994); Locatelli et al. (2003).

  2. Swiss Re (2007).

  3. ANIA (various years).

  4. Genetay and Molyneux (1998).

  5. Chen et al. (2009).

  6. Voutilainen (2005).

  7. Bergendahl (1995); Kist (2001); Falautano and Marsiglia (2003); Staikouras (2006); Lown et al. (2000).

  8. Benoist (2002); Dorval (2002); van den Berghe and Verweire (2001).

  9. Morgan et al. (1994); Verweire (1999); Benoist (2002); Dorval (2002); Lymberopoulos et al. (2004); Chevalier et al. (2005); Staikouras (2006); Kalotychou and Staikouras (2007); Artikis et al. (2008); Bikker and van Leuvensteijn (2008).

  10. Johnston and Madura (2000); Carow (2001a, 2001b); Carow and Heron (2002).

  11. Cowan et al. (2002).

  12. Templeton and Severiens (1992); Estrella (2001).

  13. Cybo-Ottone and Murgia (2000); Nurullah and Staikouras (2008).

  14. Laeven and Levine (2005).

  15. Fields et al. (2007).

  16. Staikouras (2009).

  17. Dontis-Charitos et al. (2011).

  18. Casu et al. (2011).

  19. Elyasiani et al. (2010).

  20. Cummins et al. (1996).

  21. Turchetti and Daraio (2004).

  22. Fiordelisi and Ricci (2011).

  23. Fecher et al. (1991).

  24. Bikker and van Leuvensteijn (2008).

  25. Bikker (2012).

  26. Houston and Simon (1970).

  27. Pritchett (1971).

  28. Cho (1986).

  29. Grace and Timme (1992).

  30. Kellner and Mathewson (1983).

  31. Fenn et al. (2008).

  32. Focarelli (1992).

  33. Fiordelisi and Ricci (2011); Bikker and van Leuvensteijn (2008); Fenn et al. (2008).

  34. Cummins and Weiss (1998).

  35. Focarelli (1992); Berger and Humphrey (1997); Brockett et al. (2005).

  36. Mediobanca (various years).

  37. In an earlier version of this paper we divided our sample into six groups, considering intermediate levels of integration. However, additional groups showed poor statistical significance and a reduced number of observations: therefore we focused on these three major models.

  38. Owing to its particular nature, this group includes Postevita (controlled by Poste Italiane) that distributes insurance products exclusively through post branches.

  39. Christensen et al. (1973).

  40. Bikker and Van Leuvensteijn (2008); Fecher et al. (1991).

  41. Fecher et al. (1991); Focarelli (1992).

  42. Laird and Ware (1982).

  43. For a review of restricted maximum likelihood estimators, see Harville (1977). More details on the methodology used in this paper are provided in the Appendix.

  44. Clark (1988).

  45. Harville (1977).

References

  • ANIA (various years) ‘Fact-pack mercato vita’, from www.ania.it, accessed 15 November 2013.

  • Artikis, P.G., Mutenga, S. and Staikouras, S.K. (2008) ‘A practical approach to blend insurance in the banking sector’, The Journal of Risk Finance 9 (2): 106–124.

    Article  Google Scholar 

  • Benoist, G. (2002) ‘Bancassurance: The new challenges’, The Geneva Papers on Risk and Insurance—Issues and Practice 27 (3): 295–303.

    Article  Google Scholar 

  • Bergendahl, G. (1995) ‘The profitability of bancassurance for European banks’, International Journal of Bank Marketing 13 (1): 17–28.

    Article  Google Scholar 

  • Berger, A.N. and Humphrey, D.B. (1997) ‘Efficiency of financial institutions: International survey and directions for further research’, European Journal of Operations Research 98 (2): 175–212.

    Article  Google Scholar 

  • Bikker, J.A. (2012) Performance of the life insurance industry under pressure: Efficiency, competition and consolidation, DNB Working Paper No. 357.

  • Bikker, J.A. and van Leuvensteijn, M. (2008) ‘Competition and efficiency in the Dutch life insurance industry’, Applied Economics 40 (16): 2063–2084.

    Article  Google Scholar 

  • Brockett, P.L., Cooper, W.W., Golden, L.L., Rousseau, J.J. and Wang, Y. (2005) ‘Financial intermediary versus production approach to efficiency of marketing distribution systems and organizational structure of insurance companies’, The Journal of Risk and Insurance 72 (3): 393–412.

    Article  Google Scholar 

  • Carow, K.A. (2001a) ‘Citicorp–Travelers Group merger: Challenging barriers between banking and insurance’, Journal of Banking & Finance 25 (8): 1553–1571.

    Article  Google Scholar 

  • Carow, K.A. (2001b) ‘The wealth effects of allowing bank entry into the insurance industry’, The Journal of Risk and Insurance 68 (1): 129–150.

    Article  Google Scholar 

  • Carow, K.A. and Heron, R.A. (2002) ‘Capital market reactions to the passage of the financial services modernization act of 1999’, The Quarterly Review of Economics and Finance 42 (3): 465–485.

    Article  Google Scholar 

  • Casu, B., Dontis-Charitos, P., Staikouras, S.K. and Williams, J. (2011) How do acquirers fare in bank-insurance takeovers? A risk decomposition approach, Paper presented at the 2011 IFABS Conference, Rome (Università di Roma III), Italy.

  • Chen, Z., Li, D., Liao, L., Moshirian, F. and Szablocs, C. (2009) ‘Expansion and consolidation of bancassurance in the 21st century’, Journal of International Financial Markets, Institutions & Money 19 (4): 633–644.

    Article  Google Scholar 

  • Chevalier, M., Launay, C. and Mainguy, B. (2005) Bancassurance. Analysis of bancassurance and its status around the world, Paris: SCOR Group, from www.scor.com, accessed 15 September 2013.

    Google Scholar 

  • Cho, D. (1986) ‘Cost output, and scale economies in the life and health insurance industry’, The Journal of Insurance Issues and Practices 9 (1): 12–26.

    Google Scholar 

  • Christensen, L.R., Jorgensen, D.W. and Lau, L.J. (1973) ‘Transcendental logarithmic production frontiers’, The Review of Economics and Statistics 55 (1): 28–45.

    Article  Google Scholar 

  • Clark, J.A. (1988) ‘Economies of scale and scope at depository financial institutions: A review of the literature’, Economic Review 73 (8): 16–33.

    Google Scholar 

  • Cowan, A.R., Howell, J.C. and Power, M.L. (2002) ‘Wealth effects of banks’ rights to market and originate annuities’, The Quarterly Review of Economics and Finance 42 (3): 487–503.

    Article  Google Scholar 

  • Cummins, J.D. and Weiss, M.A. (1998) Analyzing firm performance in the insurance industry using frontier methods, Working Paper No. 98-22, Financial Institutions Center, The Wharton School, University of Pennsylvania.

  • Cummins, J.D., Turchetti, G. and Weiss, M.A. (1996) Productivity and technical efficiency in the Italian insurance industry, Working Paper No. 96-10, Financial Institutions Center, The Wharton School, University of Pennsylvania.

  • Cybo-Ottone, A. and Murgia, M. (2000) ‘Mergers and shareholder wealth in European banking’, Journal of Banking & Finance 24 (6): 831–859.

    Article  Google Scholar 

  • Dorval, B. (2002) ‘Development of bancassurance in Canada’, The Geneva Papers on Risk and Insurance—Issues and Practice 27 (3): 304–306.

    Article  Google Scholar 

  • Dontis-Charitos, P., Molyneux, P. and Staikouras, S.K. (2011) ‘Does the stock market compensate banks for diversifying into the insurance business?’ Financial Markets, Institutions and Instruments 20 (1): 1–28.

    Article  Google Scholar 

  • Elyasiani, E., Staikouras, S.K. and Dontis-Charitos, P. (2010) Cross-industry product diversification: The case of bank-insurance takeovers, paper presented at the 2010 FMA European Conference, Hamburg, Germany.

  • Estrella, A. (2001) ‘Mixing and matching: Prospective financial sector mergers and market valuation’, Journal of Banking & Finance 25 (12): 2367–2392.

    Article  Google Scholar 

  • Falautano, I. and Marsiglia, E. (2003) ‘Integrated distribution of insurance and financial services and value creation: Challenges ahead’, The Geneva Papers on Risk and Insurance—Issues and Practice 28 (3): 481–494.

    Article  Google Scholar 

  • Fecher, F., Perelman, S. and Pestieau, P. (1991) ‘Scale economies and performance in the French insurance industry’, The Geneva Papers on Risk and Insurance—Issues and Practice 16 (60): 315–326.

    Article  Google Scholar 

  • Fenn, P., Vencappa, D., Diacon, S., Klumpes, P. and O’Brien, C. (2008) ‘Market structure and the efficiency of European insurance companies: A stochastic frontier analysis’, Journal of Banking & Finance 32 (1): 86–100.

    Article  Google Scholar 

  • Fields, L.P., Fraser, D.R. and Kolari, J.W. (2007) ‘Bidder returns in bancassurance mergers: Is there evidence of synergy?’ Journal of Banking & Finance 31 (12): 3646–3662.

    Article  Google Scholar 

  • Fiordelisi, F. and Ricci, O. (2011) ‘Bancassurance efficiency gains: Evidence from the Italian banking and insurance industries’, The European Journal of Finance 17 (9–10): 789–810.

    Article  Google Scholar 

  • Focarelli, D. (1992) ‘Economie di scala e della diversificazione produttiva nel settore assicurativo italiano’, Rivista di Politica Economica 82 (4): 23–44.

    Google Scholar 

  • Genetay, N. and Molyneux, P. (1998) Bancassurance, London: Macmillan Publishers.

    Book  Google Scholar 

  • Grace, M.F. and Timme, S.G. (1992) ‘An examination of cost economies in the United States life insurance industry’, The Journal of Risk and Insurance 59 (1): 72–103.

    Article  Google Scholar 

  • Harville, D.A. (1977) ‘Maximum likelihood approaches to variance component estimation and to related problems’, Journal of the American Statistical Association 72 (358): 320–338.

    Article  Google Scholar 

  • Hoschka, T.C. (1994) Bancassurance in Europe, London: Macmillan Press.

    Book  Google Scholar 

  • Houston, D. and Simon, R. (1970) ‘Economies of scale in financial institutions: A study in life assurance’, Econometrica 38 (6): 856–864.

    Article  Google Scholar 

  • Johnston, J. and Madura, J. (2000) ‘Valuing the potential transformation of banks into financial service conglomerates: Evidence from the Citigroup merger’, The Financial Review 35 (2): 17–35.

    Article  Google Scholar 

  • Kalotychou, E. and Staikouras, S.K. (2007) ‘De facto versus de jure bank-insurance ventures in the Greek market’, The Geneva Papers on Risk and Insurance—Issues and Practice 32 (2): 246–263.

    Article  Google Scholar 

  • Kellner, S. and Mathewson, F.G. (1983) ‘Entry, size distribution, scale, and scope economies in the life insurance industry’, The Journal of Business 56 (1): 25–44.

    Article  Google Scholar 

  • Kist, E. (2001) ‘Integrated financial services – a framework for success: Synergies in insurance, banking, and asset management’, The Geneva Papers on Risk and Insurance—Issues and Practice 26 (3): 311–322.

    Article  Google Scholar 

  • Laeven, L. and Levine, R. (2005) Is there a diversification discount in financial conglomerates?, NBER Working Paper No. 11499, Cambridge, MA: National Bureau of Economis Research.

  • Laird, N.M. and Ware, J.H. (1982) ‘Random-effects models for longitudinal data’, Biometrics 38 (4): 963–974.

    Article  Google Scholar 

  • Locatelli, R., Morpurgo, C. and Zanette, A. (2003) Verso un sistema bancario e finanziario europeo? L’integrazione tra banche e compagnie di assicurazione e il modello dei conglomerati finanziari in Europa, Quaderno di ricerche n. 33, Ente per gli studi Monetari Bancari e Finanziari ‘Luigi Einaudi’.

  • Lown, C.S., Osler, C.L., Strahan, P.E. and Sufi, A. (2000) ‘The changing landscape of the financial services industry: What lies ahead?’ Federal Reserve Bank of New York Economic Policy Review 6 (4): 39–55.

    Google Scholar 

  • Lymberopoulos, K., Chaniotakis, I.E. and Soureli, M. (2004) ‘Opportunities for banks to cross-sell insurance products in Greece’, Journal of Financial Services Marketing 9 (1): 34–48.

    Article  Google Scholar 

  • Mediobanca (various years) ‘Le principali società italiane’, from www.mbres.it, accessed 15 November 2013.

  • Morgan, G., Sturdy, A., Daniel, J. and Knigths, D. (1994) ‘Bancassurance in Britain and France: Innovating strategies in the financial services’, The Geneva Papers on Risk and Insurance—Issues and Practice 19 (71): 178–195.

    Article  Google Scholar 

  • Nurullah, M. and Staikouras, S.K. (2008) ‘The separation of banking from insurance: Evidence from Europe’, Multinational Finance Journal 12 (3/4): 157–184.

    Article  Google Scholar 

  • Pritchett, S.T. (1971) ‘An intercompany expense comparison for thirty life insurers’, The Journal of Risk and Insurance 38 (4): 553–562.

    Article  Google Scholar 

  • Staikouras, S.K. (2006) ‘Business opportunities and market realities in financial conglomerates’, The Geneva Papers on Risk and Insurance—Issues and Practice 31 (1): 124–148.

    Article  Google Scholar 

  • Staikouras, S.K. (2009) ‘An event study analysis of international ventures between banks and insurance firms’, Journal of International Financial Markets, Institutions and Money 19 (4): 675–691.

    Article  Google Scholar 

  • Swiss Re (2007) ‘Bancassurance: Emerging trends, opportunities and challenges’, sigma 5: 1–39.

  • Templeton, W.K. and Severiens, J.T. (1992) ‘The effect of nonbank diversification on bank holding company risk’, Quarterly Journal of Business and Economics 31 (4): 3–17.

    Google Scholar 

  • Turchetti, G. and Daraio, C. (2004) ‘How deregulation shapes market structure and industry efficiency: The case of the Italian motor insurance industry’, The Geneva Papers on Risk and Insurance—Issues and Practice 29 (2): 202–218.

    Article  Google Scholar 

  • Van den Berghe, L. and Verweire, K. (2001) ‘Convergence in the financial services industry’, The Geneva Papers on Risk and Insurance—Issues and Practice 26 (2): 173–183.

    Article  Google Scholar 

  • Verweire, K. (1999) ‘Performance consequences of financial conglomeration with an empirical analysis in Belgium and the Netherlands’, PhD thesis, University of Ghent.

  • Voutilainen, R. (2005) ‘Comparing alternative structures of financial alliances’, The Geneva Papers on Risk and Insurance—Issues and Practice 30 (2): 327–342.

    Article  Google Scholar 

Download references

Acknowledgements

The authors retain full responsibility for errors or omissions, but gratefully acknowledge the outstanding contribution of two anonymous reviewers, as well as Dario Focarelli, Clara Graziano and Luca Grassetti for their useful suggestions and technical advice.

Author information

Authors and Affiliations

Authors

Appendix

Appendix

Linear mixed effect models

In analysing panel data we rely on fixed effects if we assume that differences across individuals are characterised by differences of the constant term. However, multiple measurements for each individual, such as repeated observations over time, generally result in correlation of within-subject errors. Moreover, considerable variation among individuals in the number and timing of observations might often affect data. The resulting unbalanced data sets are typically not effectively analysed using a general multivariate model with unrestricted covariance structure.42 Instead, data of this form can be analysed using a variant of a two-stage model generally referred to as mixed-effects models. In this formulation the probability distribution for the multiple measurements has the same form for each individual, but parameters of that distribution are allowed to vary across individuals. The distribution of these parameters or random effects in the population constitutes the second stage of the model.42

In our analysis we use a particular type of mixed-effect models considering only random intercepts for subjects and a constant slope with respect to the covariates. In this approach fixed effects describe patterns of change in the mean response over time in the population, while the random variables represent the individual’s deviation from the population mean intercept after the covariates have been accounted for. In order to consider variations among repeated observations of the same individual, data is clustered in groups composed by observations for individual (s) over time. The hierarchical notation is as follows:

with ɛi.i.d. N(0, σ ɛ 2I) and bi.i.d. N(0, Φ).

TC is the response vector that comprises the logarithm of the total costs, α is the vector for the general intercept, γ t is the dummy for the time effect, includes the dummy matrix D and the coefficients vector ψ to be estimated in order to grasp the effect of ownership models, comprises the matrix X with the logarithms of the cost function variables and the vector of coefficient β to be estimated, Zb+ɛ is the stochastic part of the model which encompasses the stochastic error term ɛ s , a random variable b s and Z s =1 s to include only random intercept and constant slope. Finally, Φ is a positive definite symmetrical matrix independent of s.

The parameters have been estimated through the restricted maximum likelihood approach (REML) using the “nlme” package of R. For a literature review on estimates through maximum likelihood, see Harville.Footnote 45

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Dreassi, A., Claudia Schneider, M. Bancassurance and Scale Economies: Evidence from Italy. Geneva Pap Risk Insur Issues Pract 40, 89–107 (2015). https://doi.org/10.1057/gpp.2014.13

Download citation

  • Received:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1057/gpp.2014.13

Keywords

Navigation