Facultad de C.E. y Empresariales, Universidad de Cádiz, C/Duque de Nájera, 8-11002 Cádiz, Spain.
E-mail: jose.ruiznavarro@uca.es, francisca.orihuela@uca.es

Abstract

This paper demonstrates the importance of, and need for, the strategic management of universities in a dynamic, changing environment that requires highly complex organizations, such as universities, to be flexible and to adapt continuously to change.

It proposes a model of strategic change that takes into consideration the experience of such change in very large, complex organizations, together with the most recent approaches developed in strategic management.