Paper
International Journal of Educational Advancement (2005) 6, 34–53; doi:10.1057/palgrave.ijea.2140232
Searching for Enduring Donor Relationships: Evidence for Factors and Strategies in a Donor/Organization Integration Model for Fund Raising
Tanise L Chung-Hoon1, Julie M Hite2 and Steven J Hite3
- 1Co-Director of Principal Gifts for LDS Philanthropies, Brigham Young University
- 2Assistant Professor at Brigham Young University in the Department of Educational Leadership and Foundations
- 3Professor of Educational Research Theory and Methodology at Brigham Young University
Correspondence: Tanise L Chung-Hoon, Brigham Young University, 1173 CONF, Provo, UT, 84602, USA, Phone: + 1 801 422 9033, Email: tanise@byu.edu
Revised 31 May 2005.
Abstract
Higher education relies upon private philanthropy as a significant source of outside revenue, yet competition for donor resources escalates annually. Competency for building enduring donor relationships may positively influence institutional fund-raising outcomes by addressing this problem. Qualitative dataare presented examining the utility of the Donor/Organization Integration Model for identifying long-term donor linkage. In the context of three public institutions of higher education, relational embeddedness interaction and formal structural interaction were specifically identified as factors. Four distinct strategies were found to illustrate interaction between individual relationships and organizational structure to categorize donor integration levels.
Keywords:
higher education, fund-raising strategy, donor relations, networking, organizational planning
